[ Case study · Spirits & beer · Printing & Production ]
Gift packs and brand kits for Woodford Reserve, Jack Daniel’s and Budweiser, from artwork to packed box.
[ 01 — The problem ]
Festive gifting and on-ground campaigns live or die on the unboxing. Spirits and beer brands needed packs that feel premium in the hand, hold glass and product safely in transit and arrive in time for the season, plus merchandise people actually keep using.
[ 02 — The solution ]
Rigid gift boxes with window cut-outs and an illustrated festive wrap for Woodford Reserve, built to hold the bottle and two rocks glasses. A gold-foil festive edition pack for Jack Daniel’s. Magnetic kit boxes with custom inserts for Budweiser Streetwear Co. and the #DryHoli campaign, and branded apparel and bags for AB InBev, all produced, finished and packed by one team.
[ 03 — The numbers ]
